PRE-CONFERENCE

Find your pre-conference workshop at
experience: LIAISON.

Spend June 22 in a hands-on workshop led by Liaison product experts. Build practical skills in WebAdMIT, TargetX CRM, or Outcomes CRM, then join peers at Cheers at Check-In to start the conference.

June 22, 2027 Omni La Costa Resort & Spa, Carlsbad, CA
$195 add-on to conference registration
Higher education professionals participating in a hands-on workshop
Format Hands-on, instructor-led
Date Tuesday, June 22, 2027
Price $195, separate from conference registration
PRE-CONFERENCE WORKSHOPS

Choose the workshop that fits your work.

Each workshop is led by Liaison product experts. Pick the one that matches the solution you use and the skills you want to build.

TargetX
CRM

TargetX End User Foundations

Learn the core TargetX CRM through hands-on practice built around a day in the life of a Recruitment or Retention user. Leave with skills you can use the next morning.

Best for: TargetX users who want stronger everyday CRM skills in Recruitment or Retention.

Hands-on Foundational Bring your laptop
View workshop details

Spend a day in the life of a TargetX Recruitment or Retention user. You will get a working overview of the CRM and the practice to use it with confidence, whether you are new to TargetX or want a stronger foundation.

What you will learn

  • A CRM overview that builds a stronger foundation
  • The data model and hierarchy for Recruitment and Retention
  • Hands-on activities in navigating the CRM, analyzing student data, and starting reports and dashboards

Where it leads

This course can also be a first step into Liaison Academy Premier Education Tracks for Recruitment, Marketing and Communications, Admissions and Enrollment, Administration, and Retention roles.

Completing the Foundations course and the related tracks can help prepare you for the TargetX Recruitment or Retention Certification pathway.

Bring your laptop to take part in the hands-on activities.
TargetX
CRM

TargetX Year in Review: Innovations, Insights, and What's Next

See what changed in TargetX this year, hear practical lessons from teams using it, and learn which updates to adopt first to get more from your CRM.

Best for: TargetX users who want to stay current on product updates and best practices.

Product updates Best practices What's next
View workshop details

Take a closer look at how TargetX has evolved over the past year and what those changes mean for your team. You will see key product enhancements, practical lessons, and emerging priorities that help you get more from TargetX across recruitment and enrollment work.

What you will explore

  • Recent TargetX product enhancements and updates
  • Practical use cases and lessons from teams using the platform
  • Ways to strengthen your existing workflows and processes
  • Trends and priorities shaping where TargetX is headed
Recommended for current TargetX users who want a broader view of recent progress.
WebAdMIT
Admissions Management

Reviewing and Scoring Applicants in WebAdMIT

Set up a more consistent applicant review process with WebAdMIT tools for assignments, interviews, scoring, and ranking, so your team can review faster and make decisions with confidence.

Best for: Admissions teams that want more effective applicant review and scoring workflows.

Hands-on Admissions Advanced WebAdMIT
View workshop details

Learn how to use WebAdMIT to build a consistent, efficient review process. You will work through the workflows admissions teams use to assign applications, manage interviews, evaluate applicants, and support decisions.

What you will explore

  • Structuring applicant assignments and review workflows
  • Using scoring and ranking tools effectively
  • Supporting interviews and evaluations
  • Improving consistency across your review process
Designed for admissions professionals who already use WebAdMIT and want to deepen their review and scoring skills.
Outcomes CRM
CRM

From Engagement to Impact: Building Strategy and Measuring ROI with Outcomes CRM

Build an engagement strategy around your goals, use automation more intentionally, and connect Outcomes activity to results you can measure and share with leadership.

Best for: Outcomes users responsible for engagement strategy, automation, or reporting.

Hands-on CRM strategy ROI and reporting
View workshop details

Move beyond individual CRM activities and build a connected engagement strategy with Outcomes CRM. You will align outreach, automation, and reporting with your goals, so your team can see what is working and where to improve.

What you will explore

  • Building an engagement strategy around your goals
  • Using CRM workflows and automation more intentionally
  • Choosing meaningful performance and engagement measures
  • Connecting CRM activity to outcomes and return on investment
Recommended for Outcomes CRM users responsible for engagement, communications, automation, or reporting.
FIND YOUR FIT

Not sure which workshop is right for you?

Workshop
Best for
Details
TargetX End User Foundations
New and newer TargetX users building core skills
TargetX Year in Review
Current users catching up on updates and best practices
Reviewing and Scoring Applicants in WebAdMIT
Admissions teams refining review and scoring workflows
From Engagement to Impact with Outcomes CRM
Teams tying engagement strategy to measurable results
GOOD TO KNOW

Before you register.

Workshop date

Workshops take place on Tuesday, June 22, 2027, the day before the main conference begins.

Cost and registration

Add workshops when you register. Each costs $195 and is not included in conference registration.

What to bring

Bring a laptop to the hands-on workshops.

Add a workshop to your trip.

Add a pre-conference workshop to your experience: LIAISON registration for $195, and start June 22 with hands-on practice.
Register by December 11, 2026 to save $200 on conference registration.